At ASIME Women, we take great pride in nurturing and celebrating young entrepreneurs who have successfully transformed their skills into thriving businesses. One such remarkable entrepreneur is Noluthando Ndovela, a graduate of our NVC program, who has carved a niche in the fashion industry with her brand, Closet Queens.

Closet Queens is a fashion business that seamlessly blends traditional African attire with modern elegance. Noluthando specializes in creating amaPhinifa (pinafores for brides-to-be), aprons for oMakoti (newlyweds) and stylish everyday wear for women, as well as izimbadada (traditional sandals) in a variety of colors and intricate designs. Her ability to preserve cultural heritage while infusing contemporary style has made Closet Queens a sought-after brand among fashion lovers, entrepreneurs and bridal parties alike.

Through her vibrant Instagram page (@_Closet_Queens_00), Noluthando showcases her exquisite craftsmanship, engaging a growing audience of customers who appreciate the beauty and authenticity of African fashion. Her designs are not only worn by individuals but also supplied to resellers, bridal parties, and groups, offering a fantastic wholesale opportunity for those looking to start or expand their businesses.

The success of Closet Queens is a testament to the impact of the NVC program in equipping young entrepreneurs with the skills, confidence and business acumen to launch and sustain their ventures. Noluthando’s journey reflects the power of youth empowerment, financial independence and the preservation of cultural identity through entrepreneurship.

At ASIME Women, we are incredibly proud of Noluthando and the business she has built. We look forward to seeing Closet Queens grow into a leading brand in African traditional fashion, inspiring many other young entrepreneurs to follow their passion and turn it into a sustainable business.

For those who wish to support this dynamic young entrepreneur, browse her collection, or place an order, visit her on Instagram (@_Closet_Queens_00) or contact her via WhatsApp at 0785269083.

Noluthando Ndovela is a true Closet Queen and her journey is just beginning!