Who We Are

Who is ASIME

Founded in 2018, ASIME is a proudly women-owned organisation focused on advocating for women empowerment and gender equality through representation and liaison with major role players in diverse industries and in the agricultural value chain, to ensure inclusive participation of emerging entrepreneurs, small scale farmers as well as SMMEs in the mainstream economy.

Who is behind ASIME


Ms. Mpume Mpanza is the Founder and CEO of ASIME Women of Economic Liberty, ASIME WOMEN NPC; and a Director of ASIME HOLDINGS.

Her academic qualifications include BA Communication Science, Public Relations Diploma as well as Executive Education – Women Transforming Leadership obtained from SAID Business School in Oxford University.

Her career spans 24 years of considerable experience in both private and public sector with Standard Bank, Tongaat-Hulett Group, South African Breweries, Department of Economic Development and Agribusiness Development Agency, mainly in marketing and communications, stakeholder management and training in Cooperatives management, SACCOs and Cooperative banking.
Her social initiatives comprise conceptualisation of HIV & Aids educational material, Youth Innovation Challenge Forum, as well as Schools Gardening Programme which saw 16 learners from underprivileged communities being awarded bursaries for tertiary education through Rural Education Access Programme.


Ms. Zongi Ndlela is the Co-Founder and Chief Operations Officer of ASIME Women of Economic Liberty, ASIME WOMEN NPC and a Director of ASIME HOLDINGS.

Born and raised in Durban, KwaZulu-Natal, Ms Ndlela possesses BA in Communication Science, from University of Zululand and Public Relations Diploma from Damelin Management College.

Her work experience includes Rennies Freight & Forwarding, Avis Logistics and Transport, Vodacom. Her stint with Gijima Guards Afrika and Gijima Technologies gave her a valuable experience in the world of technology which ASIME target audience will benefit from. Ms Ndlela also brings wealth of knowledge and expertise in the area of corporate governance and marketing across the continent.

Board Member: Gijima Technologies, Vulindlela Air, Ndizani NAC Aviation and USEE Energy Engineers.

ASIME Beneficiaries Defined

Almost 80% of the participants throughout the province are involved in agricultural activities, while 20% is miscellaneous as follows:

  • Agro-processing (dairy products, garlic juice, jalapeño sauce, peanut butter, skin care products)
  • Primary Agriculture, Aquaculture and Establishment of a Vineyard
  • Clothing & textile (sewing- school uniform;
  • Tannery – (Nguni leather)
  • Craft making (all types of beadwork)
  • Manufacturing (beverages, cleaning detergents, furniture)
  • Waste Management
  • Innovation (meat spices)
  • Innovation (soil testing App)
  • Livestock (piggery, goats, sheep)
  • Rabbit farming and processing
  • Events management
  • Baking and catering
  • Construction
  • Accredited service providers in various training and skills development

Target Audience

  • Rural and Semi-Rural Women in business
  • Rural and Semi-Rural Youth in business
  • Vulnerable women and youth
  • Victims of Gender Based Violence
  • Women with disabilities

“Freedom cannot be achieved unless the
women have been emancipated from all forms of oppression.”

  Tata Nelson Mandela